Volkswagen is the leading car brand in Belgium. Besides this being a great honour, it’s also a great opportunity to do something good with the many Volkswagen drivers on the road. It’s why Volkswagen, in collaboration with Croix-Rouge de Belgique and Rode Kruis-Vlaanderen, has chosen to initiate its more than 710,000 drivers on First Aid, thereby transforming them into “Rescue Drivers”. As a result, it is hoped that in the future, there should always be someone who knows what to do in the vital first few minutes of a crisis.
Client: Volkswagen Agency: DDB Brussels
In collaboration with Dieter De Ridder, Kwint de Meyer, Jolien Elegeert, Catheline Leroy, Fred Zouag, Nicolas Gaspart.