Responsible Young Drivers launched a campaign through posters and Social Media aimed at a young audience... with some rather awkward messages. to address young people personally,
with their words, their humor.

However, these awkward, even embarrassing, messages can still be perceived as good,
only and simply because they were not sent while driving.
The inappropriate text messages are based on well-known internet codes that can be found on popular, widely followed Instagram accounts and blogs.
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