![](https://cdn.myportfolio.com/8107a185-98f4-42c3-a3df-36d097ffe4b2/b9cf7e00-42a1-4f6d-a91b-3a2ee4dd222b_rw_3840.jpg?h=b3b92594741ddda9b7d6e63057c320d4)
Client: IKEA
Agency: DDB Brussels
Agency: DDB Brussels
In collaboration with Dieter De Ridder, Jolien Elegeert, Catheline Leroy
Being able to fly or travelling over a landscape made of ice cream. Everything is possible in a dream. Sadly, not everyone gets to enjoy such dreams, in fact more than 20% of Belgians have difficulties sleeping1 and almost 1 in 8 takes some form of sleeping medication2. It’s why IKEA decided to help people sleep better, and dream more. After all, every night deserves a dream.