Being able to fly or travelling over a landscape made of ice cream. Everything is possible in a dream. Sadly, not everyone gets to enjoy such dreams, in fact more than 20% of Belgians have difficulties sleeping1 and almost 1 in 8 takes some form of sleeping medication2. It’s why IKEA decided to help people sleep better, and dream more. After all, every night deserves a dream.
Client: IKEA Agency: DDB Brussels
In collaboration with Dieter De Ridder, Jolien Elegeert, Catheline Leroy