Client: IKEA
Agency: DDB Brussels
Agency: DDB Brussels
In collaboration with Dieter De Ridder, Jolien Elegeert, Catheline Leroy
In collaboration with Dieter De Ridder, Jolien Elegeert, Catheline Leroy
Make room for dreams
Being able to fly or travelling over a landscape made of ice cream. Everything is possible in a dream. Sadly, not everyone gets to enjoy such dreams, in fact more than 20% of Belgians have difficulties sleeping1 and almost 1 in 8 takes some form of sleeping medication2. It’s why IKEA decided to help people sleep better, and dream more. After all, every night deserves a dream.
In collaboration with Dieter De Ridder, Jolien Elegeert, Catheline Leroy