Croix Rouge is best known for blood donation. But in Belgium, their main activity is fighting poverty. Not just the poverty of those who sleep on the streets under cardboard, but the poverty of the families that have to make difficult decisions to avoid financial trouble at the end of the month. Croix Rouge wanted to mobilise people during the Christmas period. To take up arms and join the fight against poverty.
Client: Croix-Rouge Agency: Publicis Brussels
In collaboration with Marc Richard Vanderheyden, Tom Berth & Geert De Rocker.